Toshiba, the developer of the HD DVD technology, announced this week that it would exit the HD DVD market and cease all production of players and movies that play on HD DVD them.â the announcement was a big victory for rival high-definition DVD techology blu-ray, which was developed by Sony, as is now the format remains high def DVDs.
This news is also a positive factor for the majority of consumers who were leery to jump on the HD DVD market until a clear winner in the "format wars" had been determined. process Until recently, the two rivals had been actively courting major movie studios to exclusive deals on their formats. we reported last month on the fact that Sony was clearly won the battle.
However, this is a major setback for consumers who have already invested in an HD DVD player or that may have purchased an Xbox 360 HD DVD that included technology. Although both existing HD DVD and standard DVDs still work on those players, no new content will be released in HD DVD DVD. This leaves HD DVD owners in the same difficult position as betamax owners where in the early 1980s when the standard format of video cassettes was determined.
Finally we see this as a positive step and something that will result in greater clarity and innovation in the marketplace. With the question "format" of the road more and more consumers will probably jump on the dvd world of high definition studios . films will also be in a better position to start investing in better and more extensive high def DVDs with extended features that are possible in the high def format.
We strongly suggest that anyone with a high-definition blu-ray consider an online DVD movie rental service to get the full enjoyment and value of their investment. See our online guide DVD rental service for more information.